Jalisa Allen 8/17/23 Jalisa Allen 8/17/23

Resume

Performance-driven creative manager with 12+ years of experience in optimizing production processes by driving effective production strategies, building and negotiating budgets, overseeing brand partnerships, and managing creative vendors and talent. Dynamic media strategist with demonstrable success in spearheading production teams in high-intensity business environments and maximizing audience engagement while promoting brand identity. Technically astute leader with proven track record of successfully directing multimedia creative projects. Outstanding collaborator with ability to partner with multidisciplinary teams and forge enduring relationships with clients and key stakeholders.

Areas of Expertise

♦ Creative Management

♦ Digital Campaign Strategy

♦ Project Management

♦ Freelance Creator Management

♦ Budget Building/Negotiation

♦ Partner/Agency Management

♦ Research & Analysis

♦ Brand Visibility

♦ Talent Management

Professional Experience

The Coca-Cola Company | StudioNow, Atlanta, GA 2022 – Present

Line Producer / Creative Producer

Creative execution of multimedia projects including full-scale ad production, photography, AR/VR, art creation, social media campaigns, website builds, and creative marketing strategy. Oversee logistics and all operations from budget negation, pre-production stage involving production schedules, logistics, and client relations from conception to completion of project. Maintain effective communication with all stakeholders, providing regular updates on project status, challenges, and solutions. Identify potential risks and develop contingency plans to mitigate production disruptions.

● Successfully negotiated budgets, set timelines, and oversaw end-to-end content creation for multimedia projects for all projects completed in partnership with The Coca-Cola Company/Studio Now

● Implemented streamlined workflows, optimizing team efficiency and project turnaround time.

HBOMAX | TVGLA, Los Angeles, CA 2020 – 2022

Producer (Freelance)

Produced long and short-form content for HBOMAX Growth Marketing, controlled workflow within internal departments, and kept documents up to date to identify document attributes and location, and steer operational efficiency. Collaborated with network scheduling teams to track delivery, air dates, and times of upcoming integrated content. Delivered high-quality content adhering to set time and budget. Led initiatives and implemented systems and processes to alleviate quality issues.

● Produced Euphoria Season 2 Digital Ad campaign as well as Harry Potter 20th Anniversary: Return to Hogwarts Digital Ad campaign.

● Designed internal training material and reduced transition time for new freelance hires.

WarnerMedia, Atlanta, GA 2017 – 2020

TV Content Marketing Specialist (2018 – 2020)

Orchestrated multichannel marketing programs and created engaging content and efficient processes to optimize overall performance. Led market research and trend analysis for strategic campaigns. Coordinated with creative, marketing, and design teams to ideate and define content goals. Devised effective content strategies to reach the target audience and marketing goals. Built sustainable partnerships with external brands and oversaw production of metadata, video, and print assets for CNN, HLN News, and Cartoon Network for digital global distribution.

● Reduced non-qualifying assets by forming quality assurance processes.

● Coordinated over 2K assets within one year by streamlining production workflow.

● Formulated effective strategies and enhanced brand visibility as well as electronic sell-through sales by 20% within one year.

Production Coordinator (2017 – 2018)

Managed various logistical requirements while ensuring compliance with established quality standards for the project. Created exceptional content and identified numerous promotional opportunities by partnering with multiple teams. Facilitated delivery of archived and immediate media content. Monitored and ensured content consistency and integrity proceeding and following delivery.

● Leveraged campaign performance data to facilitate the execution of promotional strategies including key projects such as Steven Universe Sing-Along campaign.

Sequence Health, Alpharetta, GA 2013 – 2016

Marketing Production Manager

Spearheaded production of creative materials used for marketing and advertising. Administered project lifecycle of visual/product development across seven bariatric websites. Led creative planning for digital video, managed fulfillment of print campaigns as well as creation and placement of digital media, while consistently driving campaign success.

● Established marketing strategy focusing on search engine optimization, boosting multichannel engagement by 30% within six months and improving visibility of three brands by 65% within one year.

● Achieved success and recognition as video production subject matter expert.

Additional Experience

Photography/Marketing Coordinator, Picture Me! Photography, Conyers, GA

Video Production Intern, Bobcat Films, Atlanta, GA

Editing Intern, Eclipse Postproduction, Atlanta, GA

Education

Bachelor of Arts in Film/Video and English

Georgia State University, Atlanta, GA

Technical Proficiencies